Way of Lithe (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, and protect your information when you visit our website, make a purchase, or interact with our services.
By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect We may collect the following personal data:
• Name, email address, phone number
• Billing and shipping address
• Payment information (processed securely via third-party providers)
• Order and purchase history
• Account login details (if applicable)
• Device information (IP address, browser type, device data)
• Website usage data (pages viewed, interactions, behaviour)
2. How We Use Your Information We use your personal data to:
• Process and fulfil your orders
• Provide customer support
• Manage your account
• Improve our website and services
• Prevent fraud and ensure website security
• Send updates regarding your order
• Send marketing communications (only if you opt in)
3. Sharing Your Information We may share your information with trusted third parties, including:
• Shopify (our ecommerce platform) •Payment providers
• Shipping and fulfilment partners
• Analytics and marketing providers These providers only process your data as necessary to perform their services. We may also share data if required by law or to protect our legal rights.
4. Cookies We use cookies to improve your browsing experience, analyse site traffic, and personalise content. Where required by law, we will request your consent before placing non-essential cookies on your device.
5. Marketing If you opt in, we may send you marketing emails about products, offers, or updates. You can unsubscribe at any time using the link provided in our emails.
6. Your Rights (UK & EU) Depending on your location, you may have the right to:
• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Request data portability
To exercise any of these rights, contact us at the email below.
7. Data Retention We retain your personal data only for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.
8. Data Security We take reasonable steps to protect your personal data. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
9. Third-Party Services Our website may contain links to third-party websites. We are not responsible for their privacy practices and recommend reviewing their policies separately.
10. International Transfers Your data may be transferred and processed outside the UK or European Economic Area. Where this occurs, we ensure appropriate safeguards are in place.
11. Children’s Privacy Our services are not intended for individuals under the age of 18. We do not knowingly collect data from minors.
12. Changes to This Policy We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
13. Contact Us If you have any questions about this Privacy Policy or your personal data, you can contact us at: wayoflithe@gmail.com